Email personalisation can be a great way to bridge the gap between customer and company. A touch of personalisation can go a long way in establishing a good relationship with both existing as well as potential clients. On the statistical side of things, personalised emails can help boost the ROI by up to 18% when compared to conventional emails without personalisation. Using email personalization can help you build trust with your customers, improve priority, increase customer engagement and business profitability in general. Here’s how you can get even better results with your email personalization campaigns.
Gathering relevant details before beginning your campaign
Personalised email campaigns are rendered redundant if you don’t have enough details to build a solid, personal foundation on. It is important to ensure you have all the relevant details such as names, preferences, feedback, demographics, geography and even current affairs that you can base your personalised email campaign around.
The right subject line
The right subject can be the deciding factor between customers choosing whether or not to open your emails. A subject line that is crisp and personal can boost open rates by up to 25%! Make sure to do your research before you type out your subject lines to ensure you provide the best personalization experience. The extra effort will definitely pay off!
The perfect email body
A great subject line is good for nothing if your email body copy does not contain relevant content that is interesting and of high value to your customers. Apart from using the customer’s name, you can also frame your content with the help of vivid imagination to help tell your story in a much more appealing and easy-to-read manner. A good email body can account for nearly 15% more revenue with click rates that can go higher than 27% when compared to regular messages.
CTA Buttons
One of the most important factors in email personalisation is CTA (Call to Action) buttons. Personalised call to action buttons have a click-rate that is nearly 30% higher than that of regular, conventional CTA buttons. Make sure your email provider is fine with initiatives that require the use of CTA buttons.
The use of images and videos
Nobody likes drab emails that are filled with just words. They say that a picture speaks a thousand words and in the case of personalised emails, that statement could not be any truer. Incorporating relevant images and videos that are of value to your reader can help boost CTR rates significantly. Images and videos are also far more attractive than text, and can help create a positive image for your brand.
To sum it up, email personalization, when used correctly can be a massive game-changer for your email marketing plans. Just remember to integrate some of the points discussed in
