Let’s face it, we’ve all been in a situation where we’ve been disheartened to find that an email marketing campaign that was touted for guaranteed success has not delivered the results that were expected of it. While such a situation often brings about gloom and disappointment, it is important to regroup and analyse the intricacies […]

Creating an email list can often be a strenuous task that consumes plenty of time and energy. A lot of people also believe the misconception that email is not as relevant or important in the world of communication as it once was. This could not be further from the truth. While building an email list […]

We often lead our minds to believe in the saying “More is better”. While this saying may bode well for several things in life, the one thing it may not always apply to are emails. Marketers often assume that sending a large quantity of mails will directly result in a higher ROI and this is […]

Reaching out to a potential or existing client via email is one of the most efficient, professional and even personal methods of communication for a business. It is one of the most crucial ways to interact and develop relations with clientele for both B2B as well as B2C businesses. While mailing clientele or other businesses […]

Every organisation aims to care for and prioritise their customers’ sentiments and needs. One of the most well-known and commonly applied methods to reach out to customers has been the use of emails. Emails are used to effectively communicate the organisation’s ideas, benefits, weekly updates and to even provide personalised messages. These mails range from […]

In the current global situation, the importance of maintain and developing contact with both potential as well as existing customers cannot be stressed enough. Emails have helped bridge the communication gap in a time where nearly all physical social interactions have come to a grinding halt. While email messages can be a useful tool in […]

Every individual with an email address has at least once in their lifetime come across an email that has been nothing apart from annoying, boring, and downright useless. Yup, we’ve all been fed dozens of spammy, irrelevant, and unnecessary emails from marketers. While mails in the right quantity serve to help customers, one too many […]

Picture this. You’ve just typed out an amazing email. The grammar is on point, the language flows like poetry and you’re making all the right points. Seems to be a no-brainer for success, right? But wait a second, slow down. Are you absolutely sure you’ve checked everything? Here are a few basic things you need […]