Losing subscribers can be a major deterrent in a company’s email marketing campaign ambitions. Fewer subscribers can often cause companies to worry about the possibilities of low open rates and a high hard bounce rate, thus casting doubts over the potential for success with the campaign. However, every dark cloud has a silver lining, and the same applies to losing subscribers in email marketing campaigns too. Here are a few reasons why losing subscribers in your email marketing campaigns may actually be good for you.
You can focus on genuine customers
Losing subscribers means that only those that are genuinely interested in your company’s products or services will remain subscribed to emails from your company. This means that you can better place your focus and resources towards establishing and maintaining a wonderful relationship with customers that are genuinely committed to your brand. While the overall number of subscribers may be low, you will avoid wasting resources behind sending mails to people who would have never replied to you anyways. So while losing subscribers may initially seem like a bad thing, doing so might actually benefit you as it would keep open rates high.
Losing subscribers is better than being flagged for spam
Losing a subscriber might be disheartening for a company, but it is a much better thing than having your mails reported as ‘spam’ by people who do not want to read your mails. Mails that are flagged as spam can be damaging for a company’s email marketing campaigns as it can negatively affect the domain reputation. Additionally, always remember to feature an ‘Unsubscribe’ button on your mails so that customers have the option to unsubscribe instead of directly reporting as spam.
While we are on the topic of spam mails, implementing the use of email verification services like X-EmailVerify to verify your email lists to filter out unverified spam mail addresses is a great way to not have to worry about spam mails in the first place. This can help you steer clear of users who have a habit of reporting emails as spam, in a term that is known as abuse emails.
Increased engagement
Losing unauthentic subscribers means that your mails will only reach the inboxes of customers that are genuinely interested in your company. Over a period of time, you can establish a strong relationship with these customers, leading to increased engagement statistics while also ensuring you only reach the right people. Mailing genuine customers means that you will notice better open rates.
As you may have read from the few points mentioned here, losing subscribers may not be the worst thing to happen to your company’s email marketing campaign. It is important to acknowledge the benefits losing subscribers may have, as your email marketing campaign can stand to succeed even while losing subscribers.
You can focus on genuine customers
Losing subscribers means that only those that are genuinely interested in your company’s products or services will remain subscribed to emails from your company. This means that you can better place your focus and resources towards establishing and maintaining a wonderful relationship with customers that are genuinely committed to your brand. While the overall number of subscribers may be low, you will avoid wasting resources behind sending mails to people who would have never replied to you anyways. So while losing subscribers may initially seem like a bad thing, doing so might actually benefit you as it would keep open rates high.
Losing subscribers is better than being flagged for spam
Losing a subscriber might be disheartening for a company, but it is a much better thing than having your mails reported as ‘spam’ by people who do not want to read your mails. Mails that are flagged as spam can be damaging for a company’s email marketing campaigns as it can negatively affect the domain reputation. Additionally, always remember to feature an ‘Unsubscribe’ button on your mails so that customers have the option to unsubscribe instead of directly reporting as spam.
While we are on the topic of spam mails, implementing the use of email verification services like X-EmailVerify to verify your email lists to filter out unverified spam mail addresses is a great way to not have to worry about spam mails in the first place. This can help you steer clear of users who have a habit of reporting emails as spam, in a term that is known as abuse emails.
Increased engagement
Losing unauthentic subscribers means that your mails will only reach the inboxes of customers that are genuinely interested in your company. Over a period of time, you can establish a strong relationship with these customers, leading to increased engagement statistics while also ensuring you only reach the right people. Mailing genuine customers means that you will notice better open rates.
As you may have read from the few points mentioned here, losing subscribers may not be the worst thing to happen to your company’s email marketing campaign. It is important to acknowledge the benefits losing subscribers may have, as your email marketing campaign can stand to succeed even while losing subscribers.
