Category: Email

What is SPF?

Email verification is an intricate process that often features several different components and protocols. SPF (Sender Policy Framework) is one such protocol. SPF is an email authentication protocol that helps the owner of a domain to specifically state exactly which email servers they use to send mails from that domain. How does Sender Policy Framework […]

How to re-engage with an old email list

An email list is the most crucial component of any email marketing campaign. A clean, verified email list can help your ROI soar high while also keeping engagement rates and sender reputation consistently high. Companies may often have old email lists from previous campaigns that they may like to use for an upcoming marketing campaign […]

How to identify & protect yourself from phishing

The rapid technological advancements made in the field of communication have benefitted us greatly over the last decade. Communication has become more efficient and streamlined, thus enabling ease of access and breaking boundaries like never before. However, with these new advancements in communication, there have been rising instances of misuse of communication platforms for illegitimate […]

How to source email addresses

Email addresses form a very crucial component of a company’s email marketing campaign. Finding the right way to source email addresses for your email lists is key to a successful email marketing campaign. The right email addresses will help you build a strong, high-quality customer base that will help you achieve outstanding ROI. Today, we […]