Email verification is an intricate process that often features several different components and protocols. SPF (Sender Policy Framework) is one such protocol. SPF is an email authentication protocol that helps the owner of a domain to specifically state exactly which email servers they use to send mails from that domain. How does Sender Policy Framework […]
Despite the advent of social media and its rapid growth in becoming one of the most popular modes of communication, email marketing is one of the most efficient and effective ways to promote a business and also to build and maintain communication with both existing as well as potential clients. It is thus important to […]
An email list is the most crucial component of any email marketing campaign. A clean, verified email list can help your ROI soar high while also keeping engagement rates and sender reputation consistently high. Companies may often have old email lists from previous campaigns that they may like to use for an upcoming marketing campaign […]
The rapid technological advancements made in the field of communication have benefitted us greatly over the last decade. Communication has become more efficient and streamlined, thus enabling ease of access and breaking boundaries like never before. However, with these new advancements in communication, there have been rising instances of misuse of communication platforms for illegitimate […]
Being flagged for spam is one of the biggest fears a marketer has when conducting an email marketing campaign. Having your mails flagged as spam can spell disaster to the conversion potential of your email marketing campaign. Furthermore, mails getting flagged as spam can also damage your sender reputation. In today’s article, we discuss exactly […]
Email addresses form a very crucial component of a company’s email marketing campaign. Finding the right way to source email addresses for your email lists is key to a successful email marketing campaign. The right email addresses will help you build a strong, high-quality customer base that will help you achieve outstanding ROI. Today, we […]
Losing subscribers can be a major deterrent in a company’s email marketing campaign ambitions. Fewer subscribers can often cause companies to worry about the possibilities of low open rates and a high hard bounce rate, thus casting doubts over the potential for success with the campaign. However, every dark cloud has a silver lining, and […]
Email personalisation can be a great way to bridge the gap between customer and company. A touch of personalisation can go a long way in establishing a good relationship with both existing as well as potential clients. On the statistical side of things, personalised emails can help boost the ROI by up to 18% when […]
Let’s face it, we’ve all been in a situation where we’ve been disheartened to find that an email marketing campaign that was touted for guaranteed success has not delivered the results that were expected of it. While such a situation often brings about gloom and disappointment, it is important to regroup and analyse the intricacies […]
Creating an email list can often be a strenuous task that consumes plenty of time and energy. A lot of people also believe the misconception that email is not as relevant or important in the world of communication as it once was. This could not be further from the truth. While building an email list […]
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